Fast Traffic Tactics and Tips

Have keywords on the display URL

In case you are targeting a certain keyword, for example say “real estate” then create a display URL of www.thenameofyoursite / real_estate.com

Keep the keywords separated

It is important that you do not bunch in key words that are dissimilar in nature under one group. If you do so, it will become very difficult for you to find out which keywords are the ones that are performing well.

Keep an eye on your position

In case your ranking is among the top three positions, then it is better if you try to bid for the fourth or the fifth position with pay per click.

Try out different advertising styles

You won’t know which style works the best until you have actually tried them. You can test a soft styled writing with a hard selling strategy. You never know which type of writing will impress the customers. You should give each type time to analyze the results and then decide which one suits the best.

Have the key words on the landing page

Make sure that you have keywords on the landing age and these should be the exact words that the customer has typed in. It is important because the only reason a customer clicked on your ad was because it contained the key word that they wanted.

Avoid landing a potential customers on the home page

Sending your customer on a very non specific page is the last thing that you would want to do.

Have a plan

It is important that you have a specific plan when you are picking keywords. These should be such that your most significant priorities of your business are taken in to account.

Use a software that can manage your bids

There is software that can turn off your keywords. These are very important as this way you can avoid paying for clicks that happen other than at business hours.

Bid sensibly

It is very important that you are prudent while you are bidding; never bid more on anything than what you can afford to pay.

Choose keywords that are less to bid on

You will find business men paying as high as $5 for some key words where they could have paid something very low for a similar word. You can use the service of word tracker to find keywords that are related to your business but not the ones that are on bid by your competitors.

Bid on targeted keywords rather than general ones

Most of the time bidding on general keywords turns out to be more expensive because they get the highest number of searches. Instead it is wise to bid on a hundred or more targeted words.

Bid on the lesser known PPC

The PPC leaders of today are Google and Yahoo!. But it is also wise to check out the lesser known ones. The most common out of these are find what, kandole, enhance interactive, look smart and epspotting.

Create separate ads

Although this is a very effective technique, yet very few businesses actually use it. You should write ads that are specific to each keyword that you use.

Get listed in specialty pay per click

Try and get listed in the specific PPC lists that target a specific group such as pet owners, brides, car owners etc.

Write crisp ads

Long ads make for a boring read; make ads that are crisp and small. Trey and get your message across without using a lot of space and character.

Being ranked number one is not all that important

Although it helps if you are featured in the top 10 ranks,  people do go through the second and the third page listings.

Try to have an exact match

Having an exact keyword match is what triggers a listing.

Phrase match

The key word phrase helps to trigger the listing.

Broad match

The listing can be triggered even if the words are not in proper order or are separated by other words.

Negative match

The listings do not appear if a “negative word” is typed along with the keyword.

Contextual targeting

To increase the exposure of your ad, you can resort to contextual targeting. Contextual targeting places your listings on those web sites whose content is somewhat similar to your ad.

Geo-targeting

In case you sell products that are meant to be sold locally, then Geotargeting can be a great help. With the help of Geotargeting, you can choose the countries in which your ad will be displayed.

Day parting

This feature is now available only on kanoodle; this allows you to chose the different time in which your ad appears in different regions. With this feature you can make sure that your ad is featured only in a prime time.

Keyword research tool

Keyword research tools help you find the common misspelling of the most popular keywords. This way you do not have to pay a bomb for the common keywords and still generate traffic for your site. Recommended: http://www.freekeywordtrackertool.com/

Multiple ads

With Google ad words, you can split test different ads for the same key words, in doing so you will be able to find out which ads attract the largest amount of customers.

Avoid joining the crowd

Do not join the crowd and bid on the expensive and popular keywords, it is better to bid on the common misspelling and other variations of these words.

Check the cost and revenue ratio

Never ever pay more for a click than what you can expect to earn from it.

Try other PPC search engines

It is a good idea to bid on other PPC search engines and be able to bid on the common key words that you couldn’t afford to in Google and Overture.

Try to get ranked in the top 3 positions

The top three positions in Google or Overture means you can reach about 80 percent of all active net users.

Make your landing page buyer friendly

Make sure that your landing page is easy for customers to make a purchase.